“Search Engine Optimization or SEO” is a term you hear a lot these days, but what are SEO Services?
If your business has a website, you’ve probably heard of SEO. But if you want to know more about what SEO services mean and how they attract potential customers to your website, let’s continue.
In its simplest form, SEO is the process of improving your website’s search engine rankings with Google, Bing, Yahoo and other online search engines. This can be done by ensuring that your site meets the criteria set by the various search engines and then monitoring performance and making any necessary improvements or adjustments based on changes in search algorithms.
Since Google represents more than 90% of the search volume on the internet, most SEO adjustments are made according to the improvement suggestions and algorithm changes defined by Google.
Due to the importance of online presence for most companies today, SEO is no longer a “do-it-yourself” project, but has evolved into a vast industry thanks to experts who bring deep knowledge and technical skills to the table. Gone are the days of building a site and hoping people will find you. In fact, more than 50% of companies are looking for professional SEO services to help them navigate the online world.
What are SEO Services?
The answer to the question “What are SEO services?” is; They are optimization services provided by an agency or consultant that aim to increase organic traffic, drive conversions and therefore increase your business revenue. Whether you choose a one-time arrangement or ongoing services and analysis, professional SEO services are crucial to optimizing your site’s ability to increase organic search engine visibility and traffic.
The ultimate goal is to rank on the first page of Google’s Search Engine Results Page (SERPs), and a digital marketing or SEO agency can provide complete SEO services to get you there.
When accessing an SEO agency, look for these key elements:
- Do they offer in-depth research, including on your competitors? Information is available to understand what SEO practices are successful in your industry and among your competitors. Do they offer this information to you?
- Do they conduct an in-depth SEO audit that identifies issues and gaps?
- Do they offer a plan to optimize your website and monitor its progress?
- Do they offer to develop a content strategy to provide ongoing marketing opportunities that are optimized for SEO and will continue to drive traffic?
- Do they provide in-depth keyword research?
- Do they offer backlink services?
SEO Service Types
When we talk about what the different types of SEO services are, we come to the topic of what types of SEO your site may need to change or complete. During an SEO audit, your team of experts will evaluate the different types of SEO services and make recommendations on where improvements can be made and which services should be included.
This list of SEO services, divided into six categories, outlines the types of opportunities that may exist for your site. Each plays an important role in boosting your rankings while providing the best user experience.
Keyword Research – Understanding the keywords for your industry and then optimizing your content with those keywords and phrases is crucial in helping search engine crawlers evaluate and identify your site pages.
Metadata – Meta tags not only allow you to amplify keywords, but also encourage customers to click on your page while providing context to search engine crawlers. They include the page title, meta description, headings and alt image tags, and are HTML code embedded in the infrastructure of your site.
Internal Links – Links guide search engines on your site and also direct users through the sales funnel to more product-oriented pages. By providing relevant content that engages users, you can increase time on site.
Backlinks – By building backlinks from reputable sites, your website will gain authority in the eyes of search engines.
Guest post – When creating quality content, it’s always a good idea to consider submitting it as a guest post to a relevant site. This gives you access to a wider audience and also establishes that you are a thought leader in your industry.
Social Media – Marketing on social media channels that are similarly relevant to your industry, such as guest posts, is a great way to gain visibility and grow your audience. Any post is a way for potential customers to come to your site to get to know your products or services.
Website Speed – As one of the most important ranking factors, page speed is meticulously monitored by Google and any issues will quickly affect your SERP rankings. Google wants to deliver the best product to its customers and a slow site can be penalized “too fast“.
Mobile-Friendly – Mobile devices accounted for over 65% of internet search traffic in 2022, so having a mobile-friendly site is a must.
Site Structure – An organized site structure is more easily indexed by Google and other search engines. Additionally, things like internal links, breadcrumbs or broken links also affect the user experience.
Security – All of the search engines will not show compromised websites in search results that fail to maintain security and do not have the assurance of an SSL Certificate.
Optimized Listings – For companies with local “brick-and-mortar” stores or services, website SEO should be improved to maximize local search results with optimized pages.
Google Business Profile – Optimizing Google Business Profile (formerly Google My Business), including Google Maps, with up-to-date content and information will boost your site’s ranking towards the first page.
Local Area Optimized Keywords – For local businesses and franchises, keywords specific to that area can be a great way to differentiate your business and demonstrate local relevance.
Local Content – Part of local SEO is optimizing your content with local references, including landmarks, street addresses, communities and neighborhoods.
In 2022, YouTube was the second most visited site and had more than 22 billion monthly visitors. In fact, 78% of users use YouTube as their primary source for video content. YouTube also offers the opportunity to leverage SEO and unique keywords through descriptions and content on subscriber pages.
App Store SEO
iOS and Android Stores receive countless search traffic every day. If you have an app listed on any store, you need to optimize your SEO to attract visitors and improve search results.
What Does SEO Services Cover?
Now that you’ve looked at the list of SEO services, you need a comprehensive SEO Audit to discover how your interactions and your site look in each category. With SEO services having many sub-categories, it is necessary to start with preparing and prioritizing the workload to maximize results. In the long run, initiatives related to ongoing content strategies, social media marketing opportunities, analytics monitoring and analysis will be included in the plan.
It is very important to remember that SEO is not an instant fix. It can often take anywhere from a few weeks to several months to see results, as search engines identify how the changes made affect their SERPs. However, it is of utmost importance to start without wasting time and use best practices to meet SEO standards as soon as possible.
How Much Should I Pay for SEO Services?
We hope we have answered the question: What is SEO and Why Do I Need It?
When you try to quantify the benefits of SEO services, it becomes clear that companies that use comprehensive and organic SEO services achieve better results when potential customers search for the products or services they sell.
If you have already determined that you need SEO services or are just looking for SEO services, it will start with an audit where pricing is based on the size of the organization, the number of pages, and the complexity on the site. From there, your SEO Services Agency will help you set priorities and costs to see the final results you envision.
To achieve results-oriented SEO that drives site traffic and increases SERPs placement, a full-service SEO Services Agency will bring the expertise and experience needed to improve site performance while staying up-to-date on ever-changing industry parameters and algorithm changes.
If your site is not ranking on the first page of Google, you are missing out on most or all of your organic site visits. Can your business afford to miss out on these opportunities?
Contact Mad Guns Digital today to learn more about improved SEO results.