Artificial Intelligence (AI) has evolved rapidly in the last few years. In the past, AI was limited to a few commands, such as using Google Maps to find the nearest restaurant or asking Siri to send an email or set an alarm. Today, it has many applications to help billions of lives.
With the advancement of virtual technology, AI chatbot programs have become a popular topic for online users. So it was no surprise when Google launched Google Bard, a conversational AI program that adds more advanced AI features to Google products, including the tools that digital marketers use for search engine optimization (SEO).
So what does this mean for the future of SEO? Read on to find out more.
What is Google Bard?
With the recent rapid rise of AI development, let’s look at what Bard does differently from others.
Bard is Google’s chat-based AI chatbot, similar to ChatGPT. Google Bard AI was announced on February 6, but the chat service is powered by Google’s neural network using the “Language Model for Dialogue Applications” (LaMDA) language models announced in 2021.
If Bing uses an AI chatbot like ChatGPT to extend the search engine’s tools, Google Bard is designed to help Google’s own search and other tools. Overall, Google Bard AI can be used to provide automated support and serve as a helpful assistant to all users.
Benefits of Using Google Bard
Google Bard AI is not yet accessible to everyone at the time of writing. Although Google’s AI chatbot was announced in February, it is still in beta testing and limited to a certain number of testers. It is expected that the Google chatbot will soon be available to everyone.
Users can benefit from an AI chatbot like Google Bard in different ways, including:
Google chatbot can simplify complex topics and provide users with easy-to-understand explanations, eliminating the need for users to search multiple pages to understand topics.
Different Ideas and Opinions
More than just stating facts, the Google AI chatbot can provide information for user queries where there is no right or wrong answer. This seems like a great solution for people looking for different perspectives on a topic.
Users can get facts and insights faster, especially with Google AI, which uses information from the internet.
How Accurate is the Artificial Intelligence Chatbot?
While AI has come a long way, it is not yet perfect. During Google’s announcement, Bard’s abilities to answer questions were demonstrated. When Bard was asked about discoveries from the James Webb Space Telescope, he stated that the telescope had taken the first photos of a planet outside the solar system.
However, many people took to social media to prove this wrong, and it was confirmed that the first photo of a planet was taken by the Very Large Telescope (VLT) in 2004.
Even ChatGPT and Bing are prone to misinformation, regardless of the confident AI language they use. The problem with the accuracy of AI chatbots is that they are still vulnerable to mistakes like this. AI doesn’t look at a database of proven facts; instead, it searches for data and patterns online, filling in the gaps based on what it finds.
Both Microsoft and Google have acknowledged that mistakes are still possible with AI and have asked users to always double-check responses and provide feedback so that they can improve their AI chatbot technology. Google said that their “Trusted Tester” program is still being worked on, so it may take some time before we can fully trust Bard for accurate results.
How Does AI Affect SEO?
Some marketers have already started using SEO AI and other SEO strategies with conversational AI language models in mind. Many of the potential changes made by AI chatbot programs focus on content marketing.
In fact, the introduction of Google Bard marks a significant change in the SEO landscape. This will force companies to create content optimized with natural language.
So what will be the effects of AI SEO? Here’s a look at some of the ways you can change your current content marketing strategy.
Artificial Intelligence Can Identify Relevant Keywords
We have seen how the use of keywords in content marketing has evolved. In the past, companies using black hat SEO tactics would fill entire pages with keywords because they were creating content for search engine algorithms, not for users. Of course, this resulted in strange pages that users could barely understand. Google then updated its algorithm. Now, good content optimized for users and algorithms is highlighted.
Now, with AI language models, search results can focus more on the user value of the content. Instead of focusing on SEO AI, businesses should have valuable content for users.
In short, this means prioritizing high-quality, conversational content that offers real value to users, rather than focusing solely on keywords.
Most likely, Google Bard’s ability to understand natural language queries will be one of the primary reasons that will directly impact SERPs. With the advent of voice search and the increasing prevalence of conversational queries, Google Bard will provide more personalized answers based on user intent, increasing the accuracy and relevance of search results.
Content Can Go Beyond Pages and Text
Earlier examples of AI, such as Siri, offer results at a basic level. For example, when you try to ask Siri a question, you get a list of mostly relevant websites. Users are always redirected to web pages unless they explicitly ask for photos. However, the Google AI chatbot can provide more interesting results.
In the near future, as Google Bard evolves, it won’t be a surprise if it shows users videos, photos and even virtual reality results. If the conversational AI platform finds it relevant, it could help users find what they need in their preferred environment. This will lead to a more immersive and captivating user experience.
Optimization Will Be Necessary for AI SEO
We said that we expect Google Bard to have a significant impact on SERPs. By adapting their SEO strategies to the changing AI landscape, companies must remain competitive and relevant in an increasingly digital environment.
How to Optimize for Artificial Intelligence?
Here are some of the ways you can optimize your website for AI searches:
Create More Quality Content
Prioritizing content optimized for natural language processing is one of the ways Google Bard can influence SERPs. As AI chatbots become more prevalent, search engines may start ranking content created to be easily understood by machines, rather than only targeting specific keywords.
Optimize Your Web Pages
This can include creating headings, subheadings, bullets and lists. These can make content easier to understand for AI to glean information from your pages.
Optimize Your Technical SEO
Optimizing your owned websites for fast load times, mobile-friendly pages and browsers can improve the way AI chatbots see your website.
Focus on Traditional Content
AI chatbots like Google Bard are designed to understand queries asked in natural language. Creating content that uses conversational language can optimize your content for AI searches.
Use Long Tail Keywords
These are more specific and targeted, which will make it easier for Google Bard to understand your content and match it to user queries. This can help with Local SEO strategies and targeting businesses in a specific location.
Optimize for Featured Snippets
Create short and direct answers to common queries. This can improve the way Google Bard sees and uses your content for relevant searches.
Watch and Adapt to Changing Artificial Intelligence Technologies
As AI technologies like Google Bard continue to evolve, it’s important to stay up to date with the latest developments and adapt your SEO strategy accordingly.
How Mad Guns Can Make Your Website AI Friendly
While nothing is certain until we know more about AI chatbots like Google Bard, there are steps businesses can take to ensure their websites are not left behind. However, they will need the help of professionals experienced in the digital marketing landscape.
Mad Guns’ experienced SEO team is trained in the latest trends and methods. We can help companies create a comprehensive plan to optimize their websites for AI. This plan entails producing relevant, high-quality content, improving site speed and mobile compatibility. We stay abreast of the latest developments in AI and search engine algorithms to keep our clients at the forefront of their industry.
Adapt Your Digital Marketing Strategy to SEO AI and the Latest Technology with Mad Guns!
Only time will tell whether conversational AI will be used to provide a better user experience or whether it will be an imperfect source of information that could take years to perfect. With Google’s AI chatbot and many other search engines integrating AI into the user experience, there’s a good chance Google will consider AI language in effective content marketing.
At Mad Guns, we adapt our apps and digital marketing strategies to the latest technology. This ensures that changes in user searches do not negatively impact our clients’ online visibility. How AI affects SEO is yet to be fully determined, but our techniques can future-proof your website no matter how the future of conversational AI platform technology goes.
Contact us today to learn more about our digital marketing solutions.