Transition from Traditional Marketing to the Digital Era
Today, with the rapid development of technology, the way businesses reach customers and shape their marketing strategies is evolving. The concept of “Digital Marketing”, one of the popular pioneers of this evolution, has already begun to change the marketing world from start to finish. In our previous blog, we briefly talked about digital marketing. In this article, we will give a detailed and very clear explanation to the question “What is Digital Marketing?”. But first of all, we need to talk about the general definition of marketing, its history and traditional marketing methods. Then, we will go into the answer to the question of what is digital marketing and how it brings a change to marketing.
Definition and History of Marketing
Marketing refers to the process of promoting and selling products or services to customers and establishing relationships. Although the history of marketing dates back to ancient times, it is only in the early 20th century that it gained its current meaning. Traditional marketing aims to reach target audiences through physical channels such as television commercials, newspaper advertisements and brochures. Even in the market, “Come come, the pieces are 5 bucks! Whatever you buy is 10 bucks! Sister, don’t let it go to the bottom!” is also marketing.
While traditional marketing methods are limited to a specific geographical area, digital marketing allows businesses to reach customers globally with the spread of the internet and the development of digital technologies. Digital marketing enables businesses to promote, market and sell their products and services on online platforms.
What is Digital Marketing?
Digital marketing encompasses the process of marketing products and services using all digital channels, especially the internet. This can include social media, search engine optimization (SEO), content marketing, email marketing and many other digital strategies. Digital marketing enables more effective analysis of customer behavior, measurement of campaign engagement and more personal interaction with the target audience.
Although there are dozens of concepts, definitions and approaches under digital marketing, there are a few key elements:
Social Media Management: Interacting with the target audience and increasing brand awareness, especially through social media platforms such as Facebook, Instagram, X (formerly Twitter), TikTok, which are used by almost everyone.
Search Engine Optimization (SEO): Increasing organic traffic by making websites suitable for all search engines, especially Google, which has a usage rate of over 90%.
Content Marketing: Informing and influencing the target audience by creating valuable and engaging content. The blog you are reading right now is the clearest example of this 🙂
Email Marketing: Building customer loyalty by regularly sending emails to the target audience with customized content.
Digital Advertising Campaigns: Reaching the target audience by organizing advertising campaigns on platforms such as Google Ads, Facebook Ads.
Since we have mentioned the basic elements, we think we have given the clearest answer to the question of what is digital marketing? Digital marketing strategies enable businesses to gain a competitive advantage, expand their customer base and establish a presence in global markets. This change, combined with the evolution in consumers’ shopping habits, has made it imperative for businesses to adapt to digitalization.
Digital Marketing Strategies and Their Importance
Digital marketing strategies are planned approaches used by businesses to engage with their target audience, increase brand awareness, boost sales and even build an audience. As mentioned above, these strategies can include social media management, content creation, advertising campaigns, email marketing and other digital channels. Digital marketing strategies play a critical role for businesses to gain a competitive advantage and communicate more effectively with their customers.
In this dynamic and rapidly evolving world of digital marketing, it is important for businesses to constantly stay up-to-date, adapt to new trends and respond quickly to customer needs in order to build a successful strategy. This emphasizes that digital marketing is not just a trend, but an inevitable requirement for businesses to succeed.
Did Someone Say Expertise?
We have already demonstrated the expertise of Mad Guns in answering the question of what is digital marketing. We make our difference with our clear and short turnaround solutions that we offer to our customers’ requests.
Not everyone knows what they want. For example, if every pen seller were a digital marketing expert, one would not make more profit than the other, and one would not be less well-known. By analyzing the needs of our customers, we reveal exactly what kind of solution is needed. Of course, it is up to you to implement or not. You can reach our existing customers here, and you can easily see concrete solutions by reading some of our case studies here. If you want to get an offer, don’t wait any longer to press the button below!