Whether your conversion goal is to generate leads or sell a service, you need to closely monitor and optimize your conversion rate. Conversion Rate Optimization is the process or system that aims to increase the percentage of visitors who take conversion actions on your website.
Here are the specific problem areas that Conversion Rate Optimization targets:
- Product presentation and content
- Landing page design
- Call to action
Many problems can go unnoticed. You can be happy with your conversion rate without realizing that your websites are not even half of their conversion potential.