What is Conversion Rate Optimization?

Conversion is the realization of the desired goal. But most of the time, the website fails to reach its conversion potential. The most important reason for this is when marketers and website owners focus on increasing website traffic instead of content quality.

Conversion Rate Optimization Analysis and Monitoring Services

Conversion Rate Optimization is the process or system that aims to increase the percentage of visitors who take conversion actions on your website. Whether your conversion goal is to generate leads or sell a product, you need to closely monitor and optimize your conversion rate.

This is where Conversion Rate Optimization agencies like Mad Guns Digital come in. We will conduct a comprehensive conversion analysis on your website that can uncover issues that are preventing conversion. You will receive customized solutions to solve existing issues and maximize your website’s conversion potential. Both basic and premium plans include different analysis services for your website. Read on to learn more about these services!

Conversion Rate Service Overview

Whether your conversion goal is to generate leads or sell a service, you need to closely monitor and optimize your conversion rate. Conversion Rate Optimization is the process or system that aims to increase the percentage of visitors who take conversion actions on your website.

Here are the specific problem areas that Conversion Rate Optimization targets:

  • Product presentation and content
  • Landing page design
  • Call to action
  • Navigation

Many problems can go unnoticed. You can be happy with your conversion rate without realizing that your websites are not even half of their conversion potential.

Website Conversion Analysis

We'll start with a common conversion problem: low quality traffic. Your marketing campaigns are bringing a lot of traffic and leads to your website/landing page, but you are only getting a few steps further down the sales funnel. What are you doing wrong? A comprehensive Internet marketing conversion analysis will reveal the problems with your marketing campaigns. The main problems include:

  • Poorly targeted marketing campaigns that attract low quality traffic
  • Website content that is not suitable for the campaign
  • Website design/branding flaws
  • Weak calls to action
Internet Marketing Analytics

Attracting high-quality traffic is not the end. You also need to take your visitors further down your sales funnel and make sure you don't lose a customer before you take a conversion action. Funnel analysis gives you an insight into the effectiveness of your sales funnel's conversion path. This is one of the most important parts of the funnel. That's why you need to look out for issues like funnel leaks. These leaks cause you to lose a conversion opportunity because they lead your potential customers astray. These leaks can come in the form of

  • Distractions (design flaws, too many calls to action, etc.)
  • Complex conversion paths (too many page redirects, complicated navigation, etc.)
  • Potential customers not being able to go directly to the purchase page

This analysis will identify funnel leaks and help create strategies that can increase conversions.

Funnel Analysis

Ease of use is one of the issues that cause funnel leaks. There are different aspects of website usability that can cause user confusion and affect different parts of the sales funnel. Usability issues that affect the funnel the most include

  • Navigation issues
  • Content is unclear, not understandable
  • Misplacement of content and call-to-action buttons
  • Slow loading times
  • Mobile and non-responsive

Usability analysis can provide insights into what to improve on the website itself. Any changes will not affect your marketing campaigns.

Web Usability Analytics

While previous analyses have covered issues related to content quality and design, we believe that an in-depth analysis is crucial. Content quality and design are vital not only in internet marketing campaigns, but also in brand self-presentation.

Content should be authentic and professional, but also speak to the target audience. This analysis will focus on three things: The tone of the content (it should reflect the company's brand objective), the quality of the content (it should contain important clear information and answer common customer concerns) and its persuasiveness.

Website design analysis also focuses on aesthetic appeal and consistency. Your website design should be eye-catching, professional, have strong and clear branding elements, and be consistent across all pages of the website.

Content Quality and Design Analytics

Increase Your Conversion Rate with Mad Guns Digital

Mad Guns Digital’s Conversion Rate Optimization Services ensure that your website achieves not only its maximum conversion potential but also its maximum overall performance. Increase your conversions and scale your business with us.

A team of highly qualified and experienced internet marketers, web designers, copywriters, sales funnel experts and marketing campaign managers will perform these services for you. We will conduct a full analysis of your data and make recommendations to ensure that your traffic can make the most of its conversion potential.