Email Marketing and the Success of Your Business

Email marketing has three main objectives:

  • To increase brand awareness
  • Reminding subscribers/customers
  • Customer retention

You’re already familiar with these three conversion-based goals, and you’re well aware of their importance to the success of your business. Email marketing may not be the first thing that comes to mind when you hear them. You’ve probably used different marketing strategies with varying levels of success.

But what if there’s a high-performing marketing strategy you’ve been missing?

How Does Our Email Marketing Process Work?

Research and analysis
Lead generation
CRM integration
List segmentation
Content development
Email design
Spam testing
CAN-SPAM compliance check
Sending campaigns
Retargeting, Email and CPC ads
Measurement and Optimization

Email marketing is one of the best marketing strategies not only for brand awareness, re-engagement and retention, but also for increasing sales conversions and ROI.

Reasons Why Email Marketing is Effective

Email is for Everyone


Almost everyone uses e-mail. There are currently about 35 million e-mail users in Turkey. It is estimated that this will rise to over 40 million by 2024. These figures are significant as sending or reading email is the number one online activity of adult internet users, according to one survey. This result accounts for 75% of those surveyed. Another survey shows that 70% of young people use email as part of their daily lives. Overall, 95% of email users in Turkey check their emails up to 15 times a day.


It is one of the easiest ways to reach and interact with potential customers. A well-crafted email has a very high delivery rate. In contrast, social media provides limited access to existing followers. Even perfectly timed posts and private messages cannot achieve the same delivery rate as emails. Email is also the preferred channel for promotional messages.

Sending Email is Easy
Sending Email is Affordable


Email marketing is a cost-effective way to increase traffic to your store and/or website. Newsletters are not limited to digital traffic. You can also drive in-store traffic and offer announcements. One of the best uses of email marketing is to build brand awareness. Email marketing supports long-term relationships between brands and customers without costing a lot of resources.

What Does a Professional Email Marketing Service Bring You?

Even for a simple target, starting an email marketing campaign is not as easy as you might think. There is a lot that goes into every campaign and managing a campaign is a continuous process. Aside from the obvious benefit of having experts on your team, email marketing management services bring more to the table than you might think.

Email marketing agencies should have people working on specialized tasks, which will allow them to focus on providing the best possible solutions for clients.

An Expert Team is Required for Email Marketing Services

It takes a team to create an email marketing campaign that works. There are many tasks to focus on, and they require specialized skills that no one person can possess. It’s not enough for one person on the team to be knowledgeable about email marketing. There are many things to consider along with the following:

  • Automation
  • Responsive email design
  • Email segmentation and personalization
  • Email subject and description
  • Content size and quality
  • Landing pages

We are Experts in Email Marketing

Email marketing requires a team with in-depth knowledge of both its technical and strategic requirements. Often, even knowledge is not enough, it is necessary to have a certain marketing experience to know almost instinctively how campaigns work, what works, why it works, when it works and where it works.

Mad Guns Digital, a specialist in email marketing, has a team of experts with experience in the industry. Hiring someone with the same experience and expertise is expensive and you can get these services from us at very affordable rates.

Mad Guns Can Take Your Digital Campaigns to the Top

Outsourcing your email marketing management is convenient in more ways than you might realize. In addition to doing everything, as an email management agency we also offer additional services. This can be in the form of licensed applications, new strategies or flexible solutions.

You will have more time to focus on results instead of running the campaign according to your goals. Analytics alone can provide meaningful insights, but not to the same extent as expert opinion and advice.