Reasons Why Email Marketing is Effective
EMAIL IS FOR EVERYONE
Almost everyone uses e-mail. There are currently about 35 million e-mail users in Turkey. It is estimated that this will rise to over 40 million by 2024. These figures are significant as sending or reading email is the number one online activity of adult internet users, according to one survey. This result accounts for 75% of those surveyed. Another survey shows that 70% of young people use email as part of their daily lives. Overall, 95% of email users in Turkey check their emails up to 15 times a day.
SENDING EMAIL IS EASYR
It is one of the easiest ways to reach and interact with potential customers. A well-crafted email has a very high delivery rate. In contrast, social media provides limited access to existing followers. Even perfectly timed posts and private messages cannot achieve the same delivery rate as emails. Email is also the preferred channel for promotional messages.
EMAIL IS ECONOMICAL
Email marketing is a cost-effective way to increase traffic to your store and/or website. Newsletters are not limited to digital traffic. You can also drive in-store traffic and offer announcements. One of the best uses of email marketing is to build brand awareness. Email marketing supports long-term relationships between brands and customers without costing a lot of resources.