Pay Per Click Advertising Strategy and Management

Pay Per Click is campaign management from scratch. Mad Guns Digital offers customized Pay Per Click (PPC) campaigns and targeting strategies. Increase your traffic, website conversions and revenue without a lot of time and effort. Contact us now and see positive results in a few weeks.

PPC Process

  • Keyword analysis
  • Competitor analysis
  • Offer strategy
  • Remarketing setup (if required)
  • Creative design and copywriting
  • Placement strategy
  • Conversion monitoring
  • Daily improvements

Advanced TBM Services

  • PPC Landing Pages
  • E-Commerce PPC management
  • Geolocation ads 

Advantages of Working with a Digital Advertising Agency for PPC Campaigns

Sure, you can train a member of your team to manage PPC campaigns, but this usually takes quite a lot of time. A good PPC management service can deliver even better results in a fraction of the time and money it takes to train someone to manage PPC campaigns.

The point is, you will need experts for your PPC campaigns to achieve consistently excellent results. The slogans "you can create your PPC campaign yourself right now" are a trap. PPC campaign management requires a lot of time, effort, resources and talent in digital marketing.

Amateurs only look at results, experts only look at weaknesses. There are different factors that contribute to the success of a PPC campaign. These are factors that you can easily overlook. You need to search and select the right keywords, create effective ad copy and landing pages, fine-tune targeting settings, build a strong bidding strategy, and consistently track and analyze campaign results. Often, only PPC management services can provide you with consistent quality on all fronts.

Save Time and Money

A good PPC management service not only understands their clients' short-term goals, but also predicts what they want to happen in the long term. This is not just about the success of a campaign, but the success of the overall advertising strategy.

PPC management service can increase your revenue and revenue stream but the most important thing you can gain is a better understanding of your target market. As a result, an expert's perspective on things can enable you to make insightful decisions about future campaigns.

Better Results

All PPC campaigns should be in line with your goals and strategies. At Mad Guns Digital, we take every element of your campaign into consideration. We will provide you with dedicated campaign management to create customized PPC campaign management strategies and provide you with up-to-date advertising tools. These tools allow you to leverage extensive ad networks and a wealth of campaign information.


We have a common desire for success. That's why we will provide you with all the tools you need to succeed. As a PPC marketing agency, we can help you with competitor intelligence gathering, keyword research, keyword selection, market research, market analysis, copywriting, campaign development, A/B testing, campaign tracking, managing Google Ads rules-based bidding and much more.

PPC advertising is not a one-off setup. It's an ongoing process that requires constant tweaking and updating. We will ensure that each of your PPC campaigns runs smoothly every step of the way.

Common Success

We won't waste your time. Mad Guns Digital will provide you with honest PPC management services. From the moment you request a quote, you will know what services and tools you will receive. You will also have access to campaign analytics and performance analysis tools to easily track the results of your campaign with in-depth analytical segments. This allows you to see underperforming campaign elements.

By using these analytical tools, you will have first-hand knowledge of how your campaigns are being managed and ensure that your campaigns are getting the attention they need.

Value Loyalty

Why Do You Need PPC Advertising for Your Company?

Pay per click advertising is one of the most effective ways to get your brand or message in front of an audience. With PPC advertising, you don’t need to look for an audience, your customers look for you. Whether your goal is to reach new audiences or increase conversion rates, PPC advertising can produce the results you want.

One of the Fastest Ways to Grow Your Business

If done right, PPC advertising can increase your revenue in the most cost-effective and fastest way possible. Generally speaking, PPC advertising costs less per conversion. Ads only appear next to relevant search results in search engines. Most importantly, you only pay per click, not by the number of times the ads are viewed.

Besides the balance between cost and revenue, you can also enjoy the benefits immediately. In the first week of your PPC campaign, you may experience an increase in traffic. This is why PPC advertising is one of the first go-to strategies for rapid growth.

Mad Guns Digital PPC Partners

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Reach the Right Target Audience

PPC advertising is very broadly targeted. You can easily narrow down your target audience. There is demographic targeting, where you can filter audiences by age, gender, location and even the type of device they use. In-market targeting allows you to reach audiences who buy your products or show interest in your website and/or products. Custom intent targeting is a bit similar to in-market targeting, but instead you can reach audiences that have expressed strong purchase intent for any of your products. With content keyword targeting, you can also target similar keywords in the copy of your ads.

Remarketing or retargeting campaigns can be used to target people who have visited your website before. Targeting audiences similar to your remarketing audiences is another effective targeting strategy.

What makes PPC campaigns more advantageous is that many of these targeting options perform best on the search network. These ads are displayed on the results pages (SERPs), triggered only when users search for specified keywords. Even if users match your targeted demographic profile, your ads won’t show unless they search for the purchase keywords and content keywords you’ve specified.

Conversions Made Easy

Every click is a potential conversion at the purchase level of your sales funnel. Purchase intent is usually high with PPC visitors. More than half of PPC visitors actually go on to purchase a product. In general, PPC ads have higher conversion rates. The average conversion rate on the Google Ads Search Network is 2.70%. Ads also generate more than half of the clicks on the first page of SERPs.

Another advantage of PPC ads is that visitors are directed to landing pages that serve as ad targets. These ad goals direct visitors to continue the buying process or another conversion goal, such as lead generation.