Sure, you can train a member of your team to manage PPC campaigns, but this usually takes quite a lot of time. A good PPC management service can deliver even better results in a fraction of the time and money it takes to train someone to manage PPC campaigns.
The point is, you will need experts for your PPC campaigns to achieve consistently excellent results. The slogans "you can create your PPC campaign yourself right now" are a trap. PPC campaign management requires a lot of time, effort, resources and talent in digital marketing.
Amateurs only look at results, experts only look at weaknesses. There are different factors that contribute to the success of a PPC campaign. These are factors that you can easily overlook. You need to search and select the right keywords, create effective ad copy and landing pages, fine-tune targeting settings, build a strong bidding strategy, and consistently track and analyze campaign results. Often, only PPC management services can provide you with consistent quality on all fronts.