How is the process going?
Research and Audit
First of all, we start with the “Getting to Know You” phase. This is the stage where we gather all the information we need to learn about your business and your goals. This includes market competition and keyword research. We assess where you are now, look at your competitors, evaluate your customers and tactics. We dig deep into the analytics to see where your current website falls short and address UX/UI areas for improvement. From this we create a project plan with a roadmap for implementation, effectiveness and success.
Improving Online Features
Once we know about your business and your competitive advantage, we develop a workable plan to optimize your site for search engines. This plan will include proper title structure, cross-linking between pages (internal links), inclusion of the right keyword phrases, and organization of all technical infrastructure to ensure it complies with SEO best practices. Meta descriptions, page titles, canonical tags and appropriate redirects will be created and all public content will be submitted to Google for quick indexing.
Creating Content that Increases Traffic
We will develop and publish useful content (blogs, news articles and other website content) created to answer the specific questions of potential customers at each stage of the visitor journey, from “top of the funnel” (general interest) to “bottom of the funnel”. We will create a calendar plan that includes blog posts, social media posts, press releases and links. We will help you leverage social media to engage new audiences and build a community of loyal followers. Finally, we will help you reach out to industry leaders and media outlets to publish content (advertorials) to expand your audience reach and grow your online footprint. We will identify potential partners to target for link building campaigns and PR support.
Analyzing and Reporting
Which channels deliver the return on investment you need? Which efforts are falling short? You won’t be left in the dark with clear, actionable reports based on up-to-date user data. Campaign performance will be continuously monitored against short-term and long-term goals. Regular reports provide a clear picture of the status of each campaign and the results generated, allowing you to make target adjustments where necessary and focus on the actions that are clearly working for you.