What is included in the Full Capacity SEO Audit Service?
Technical SEO
As Google captures around 92% of all search engine activity, we design our auditing systems to be governed by the latest algorithmic and technical developments.
When Google released their new major update, Core Vitals, we immediately expanded our focus on metrics to include Largest Context Painting (LCP), First Entry Delay (FID) and Cumulative Layout Shift (CLS). Core Vitals demonstrated Google’s commitment to mobile engagement and overall user experience, and we immediately shifted our focus accordingly.
As part of our comprehensive SEO audit services, we start with Core Vitals and then review speed, navigation and technical issues including:
- Non-functioning internal connections
- 301 redirects
- 4XX status codes for missing or broken pages (e.g. 404 error page)
- Canonicalization
- Site crawl errors
- HTML/CSS code review and status codes
- Internal connection structure
- XML configuration and indexing rate
- Geographical location
- robots.txt configuration
- Site load time
- Analytic optimization
- Security protocols and certificates
On-Page SEO
At Mad Guns Digital, we look at your site content strategy as well as on-page SEO for your individual pages and posts. Our audit highlights site optimization achieved through a custom SEO strategy that includes
- Keywords and synonymously related keywords – rankings and traffic volumes
- Title Tags and Meta Descriptions based on marketing strategy and similar
- Words per page
- Correct use of H1, H2, H3 Headings
- Local search page results
- Alternative Image Tag optimization
- Repetitive content
- In-site link structure
- Conversion rates
Off-Page SEO
Our SEO audit examines various off-page SEO strategies and recommends where you can expand your reach using the following:
- Link building through relevant and authoritative sources
- Current and valid directory submissions
- Create an email list
- Blog and forum post