Social Media Management

Deliver Your Brand Message to Over 4.5 Billion People

Social Media Marketing is the best way to communicate with your target audience. Mad Guns Digital has helped numerous businesses create an effective social media management strategy. Success on social media is predominantly measured by engagement. To achieve high engagement, we recommend businesses to constantly interact with their followers on the biggest platforms. Publishing engaging content is also an important part of a social media strategy. All published content and creative designs should encourage followers to visit your website to learn more about your brand message. Once your followers understand your brand story, they are more likely to become your customers.

Social Media Management Services

Brand strategy
Creative content
Photography and Videography
Competitor analysis

Trend discovery and tracking
Video subtitle copywriting
Hashtag research
Influencer marketing

Paid advertising strategy and management
Community management
Post scheduling

Practical Knowledge
Social Media “Traffic” is an important metric in Google’s SEO Ranking Algorithm. These signals include metrics such as likes, shares, comments and links.

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Our Social Media Certifications

Social Media Management Process

Brand Strategy Workshop

Your brand identity should be above everything you do. Branding is one of the most important ingredients for the success of any business. It tells customers who you are and sets you apart from your competitors. We strategically translate your identity into social media creative to produce concepts that will resonate with your target audience and make you stand out even among the biggest crowds.

Social Media Analysis

The next step is when we analyze the current social media landscape for your business. This includes, but is not limited to, competitive analysis, trend discovery, hashtag research, reputation analysis and website traffic metrics. Mad Guns Digital also develops a comprehensive personal report for your target audience. This helps us identify who your ideal brand audience is and how we can best engage with them through visual content and copywriting. If your business is already established on social media, we will analyze your posting history to determine what strategies have worked in the past.

Creative Content Development

At Mad Guns Digital, we have a team of graphic designers dedicated to creating unique visuals for social media content. In the world of social media, images speak a thousand words and a video speaks a million. Our creative process for social media involves enriching your existing content with graphic design, as well as creating 100% of our own unique designs. All the creatives we produce will communicate your brand message, which should be at the center of everything your business posts on social media. Our Social Media Management “standard” package includes 10 non-video content posts per month. Your posts are published every other day. But Mad Guns Digital is happy to cater to the unique needs of your business. If you need video, animation or more posts, we also create custom social media packages to suit your creative needs.

Publication Schedule

Our agency’s Social Media Management works best when it can collaborate with your team on content creation. We value your feedback and our mission is to create strong content that also aligns with your brand vision. No one knows your business better than you. That’s why we provide our Social Media clients with a monthly posting calendar. This allows you to see our creative designs, captions and hashtags before the content is published. During the review phase, you will be able to suggest edits to help us improve posts.

Advertising on Social Media

The biggest benefit of advertising on Social Media Platforms is the advantage of dynamic targeting. For example, let’s say your business sells shoes. By targeting on Facebook and Instagram, ads can be shown only to women between the ages of 20-40 who love fashion. This targeting strategy ensures that ads are only served to users who are most likely to engage with your post and become customers. Targeting can help you find the “right audience” by segmenting your audience based on demographic and geographic characteristics. Technical segmentation can also be achieved by targeting mobile/desktop devices or iOS/Andriod devices.

How Social Media Benefits Your Business?

There are more than 4.5 Billion people using social media worldwide. There is no better way to reach your target audience than Social Media Marketing. Each social media platform offers a unique segment of the entire market. For example, Facebook users have the highest average age among all social platforms. Whereas platforms like Instagram and Twitter have a much younger demographic.

Mad Guns Digital specializes in designing creative content that will engage your ideal brand audience. Branding is at the heart of every project we undertake. We have a team of graphic designers, video editors and copywriters dedicated to creating content that has an impact on social media. The content we produce is more likely to be shared, liked, mentioned and followed on social media. Your brand message will be stamped on every design we publish for your campaigns. Our digital marketing team will use your branded content to reach the maximum number of people in your unique target audience. This method will maximize the brand visibility your content has on social media.

Through Audience Research on Social Media, businesses can gather information about who their target audience is, what they are looking for and whether they are satisfied with the service offered. Our Audience Research process usually starts with analyzing your current followers and potential followers. If your business is new to social media, we can also use our tools to see hidden statistics about the following of your top competitors. Once we have identified your audience by Demographics and Geography, we will research what topics are currently trending among that audience.

Audience Research helps businesses stay informed and engaged on Social Media. We can collect the necessary data to assess which content will be of most interest to your target audience. Audience Research also plays an important role in determining the number of people who will view your posts and which paid advertising strategy will be most effective for your brand.

The internet presents an interesting dynamic for today's businesses. Social media has its benefits and drawbacks, a double-edged sword scenario. The benefit is that customers can provide feedback in real time and share positive communication with their personal networks. The disadvantage is that sometimes the feedback can be negative. It is extremely important that negative feedback on social media is dealt with quickly and thoughtfully.

One of the great features Mad Guns Digital can install on your Social Media is automated chatbots. Chatbots are becoming more popular on Social Media as they are great for providing users with answers to common questions. Using automated chatbots in Social Media Customer Service will significantly reduce your human capital expenditure and speed up communication with potential customers.

Mad Guns Digital starts every new social media project with a comprehensive competitor analysis. This analysis includes metrics such as how many followers your competitors have on social media, the average user engagement rate with posts, how often your competitors post, and much more. We can also see which of your competitors' social posts are performing the best. Using this information, we can structure campaigns with a proven track record of success. Your competitors' strengths are important, but even more important are their weaknesses. For example, if we see that one of your competitors has very low followers and engagement on Instagram, we will recommend an aggressive Instagram campaign to dominate that segment of social media.

We also keep a close eye on your competitors during the campaigns. This is important because by doing so we will be able to spot new trends in the market. Our goal with Social Media Marketing is to always be 3 steps ahead of your competitors.

We know that all the likes, followers and shares mean nothing unless people actually buy your products or services. That's why we constantly track and measure the results of our social media campaigns. We measure results on a daily basis and provide you with a report on your Return on Investment (ROI). This method is known as Conversion Tracking. We will connect your social accounts to Google Analytics to see how social traffic is interacting with your website. We do this to determine how many leads are coming from social media. Every user who submits a form, calls or chats is known as a "conversion" in digital marketing terminology. By measuring your conversions from social media, we can see which campaigns are the most successful and from which platform they are coming.

Using social media conversion statistics, Mad Guns Digital can prove that campaigns are working and sales are increasing as a direct result of social media efforts.

Popular Social Media Platforms

FACEBOOK – 2.9 BILLION MONTHLY USERS

With over 2.9 billion active users, Facebook is king when it comes to popularity and social media engagement. The platform is so popular mainly because it is user-friendly. This is also the reason why the average age of users is higher than on other platforms. Less technical users who did not grow up with computers can understand how to use Facebook to connect with friends and family.

The Facebook News Feed algorithm is also an important factor in their success. The algorithm has been refined over the last decade to the point where it is now. The news feed is designed to show you content that is popular in your network and trends that are happening outside of your network.

Facebook Ads Manager is a marketer’s dream interface. The system allows marketers to easily upload ad creative, hyper-target audiences and track campaign success.

YOUTUBE – 2.6 BILLION MONTHLY USERS

YouTube is owned by Google and currently has around 2.6 billion active users per month. According to research, video content is the most engaging type of content on the web. That’s why it’s so important for businesses to have a video development strategy and post regularly on YouTube. When you create a business channel on YouTube, users will be encouraged to “subscribe” to your channel and will be updated whenever you upload a new video. YouTube videos can also be embedded on your website or other social media platforms for sharing.

Advertising on YouTube is managed through Google Ads. Google Ads is the most flexible Pay Per Click (CPC) advertising platform available to marketers. Advertising on YouTube can be done in many different formats. The most popular ads that run on YouTube are Video Ads. Video Ads can be skippable or non-skippable. Ads can be shown to specific users based on their search habits and history of videos watched. Other ad formats on YouTube include Display Ads, Overlay Ads, Bumper Ads and Sponsored cards.

INSTAGRAM – 1.3 BILLION MONTHLY USERS

Instagram has the lowest average user age of any platform. According to research, most Instagram users are between the ages of 18 and 29. This is important for marketing because if a business is trying to reach a younger demographic, it should definitely have strong brand awareness on this platform. One of the most popular features on Instagram is “Stories” posts. More than 300 Million people use Stories every day. Instagram Stories is a feature that allows users to post pictures or videos that will disappear after 24 hours. Some say that this feature copies Snapchat Stories, which was first launched in 2013. Another important recent feature is “Reels”. With Reels, the ability to stand out on the platform is much higher.

Another powerful Instagram feature is the use of Hashtags in posts. According to Instagram, posts with a hashtag receive on average 13% more engagement than those without. Hashtag research is a service that Mad Guns Digital includes in all our Social Media Management Packages. Hashtags are a simple way to explain what your post is about. Therefore, more people will be able to find the content they are interested in.

X (FORMERLY TWITTER) – 300 MILLION MONTHLY USERS

X (formerly Twitter) provides businesses with a space for “microblogging”. Text content is limited to 280 characters. Recently, X has doubled this amount from 140 characters. To use this platform effectively, it is best to post short content that is condensed and easily understood by your target audience. Links can be attached to Tweets, an advantage that X has over platforms like Instagram. Tweets with links are useful for directing targeted traffic to your website. One caveat with X is that once a Tweet has been posted, it cannot be edited. The Tweet can only be deleted and users will still see the deleted Tweet in their feed. Therefore, it is very important to carefully review the content before publishing it on X (formerly Twitter).

Our Perspective on Social Media Management

No matter what platform you’re advertising on, your brand message is number one. That’s why every project Mad Guns Digital undertakes always starts with a Brand Strategy Workshop. During the workshop, we will discuss and define your unique brand story. This branding should be above all content published for your target audience.

Once the branding and graphic design has begun, our marketers will identify the best Social Media Platforms and targeting strategies to ensure your posts get the highest level of targeted exposure possible. Our top priority is to help your business succeed. That’s why we meticulously monitor all Social Media Campaigns we launch.