You want to know how well your new site is performing. That's why you have your dashboard to see all the necessary information, from inventory data to sales information. Keep a close eye on all relevant e-commerce performance metrics, including buying patterns and "discounted" products. Doing so will allow you to make informed decisions about which products to advertise and where to focus your marketing messages.
E-Commerce Oriented Web Design
Your website is more than a catalog. Your website is meant to inspire action. Mad Guns Digital’s websites show the user the path to that action – the sale. Useful information needs to be easy to read. Strong calls to action push users to the next step of the buying journey. With clean and intuitive UI/UX design, mobile compatibility and fast page loads, and our e-commerce development experience, you’ll see more completed purchases, higher average order value and ROI for your online store.
Give your customers an e-commerce store that exceeds user expectations and delivers a results-driven online experience.
Website Design Case Studies
At Mad Guns Digital, even the seemingly simple task of filling out a small form is followed by hundreds of lines of code once the submit button is pressed. This means we create attractive, eye-catching and efficient websites. But design starts with a strategic approach that takes into account your business goals and how to achieve them. See how our results-driven approach to creative and responsive design achieves the business results our clients want.
What Does Your E-Commerce Site Need to Succeed?
When building e-commerce websites, we focus on functionality, features and design. Your online business will have a beautiful, customized online store. But to reach your e-commerce sales goals, you will also need the standard features of today’s successful online stores and marketplace platforms. As a business owner, you need tools to manage your website that fit your business processes and administrative features. Read on to learn more about these tools.
Standard E-Commerce Components
What is the story behind your product? You want news, blogs and articles that tell the stories behind what you sell. You need an intuitive content management system that makes telling these stories as easy as possible. You need to be able to easily create new pages and edit them at any time. Make sure you can add images, link to product pages, set SEO elements and archive posts in a user-friendly way to attract attention and create assets that can be easily shared on social media.
PROMOTION AND DISCOUNT TOOLS
Your website should have an easy-to-manage system for creating and managing discount codes. Whether it’s a percentage discount or a limited-time price cut, you need to easily set parameters and limitations that determine the way customers find and redeem promotional discounts.
SUGGESTED PAGES AND RELATED PRODUCTS
People love to browse and share, so make it easy for them! Use similar product markup to show site visitors products related to the ones they are looking at. When users search for specific products they want, text prediction makes it easy by automatically populating the search bar suggestions. Focus on promotional and seasonal products. Include “share” functionality so users can send items they like to their friends.
Let your customers create their own shopping experience by filtering on category pages. If they can sort by price, popularity or relevance, they can focus on the items they really want to see. Don’t forget to use the “quick preview” feature so they don’t have to click through to a product page until they are really interested in learning more.
How can you be expected to improve without analyzing customer behavior? Mad Guns Digital can provide you with an interactive management reporting dashboard that clearly displays user statistics, including sales, new customers and returning customers, best-selling products and top discount codes. Check the status of your inventory, identify customer behavior patterns and more with one easy-to-understand reporting place.
EMAIL MARKETING INTEGRATION
Build a newsletter list and develop long-term brand loyalty. We’ll help you set up email messaging for order status and fulfillment updates. We’ll also help you create email marketing templates, determine email server configuration, and take your e-commerce marketing to the next level with segmented, targeted email campaigns.
DYNAMIC SHOPPING CART
Make it easy to add products to the “shopping cart”! The shopper should be able to see which products a cart is dynamically filled with and instantly see the new price when changing the quantity of a product. Display the verification symbols of your virtual pos provider such as VeriSign, McAfee, etc. to indicate that your checkout is verified and secure.
MULTIPLE PAYMENT AND TRANSPORTATION OPTIONS
To sell online, you need to give the shopper confidence in the checkout process. Offer a variety of payment methods. Simplify the checkout process with a clear payment confirmation page (including an email confirming receipt of payment). Make sure they can calculate shipping costs directly from their shopping cart before they start the checkout process. Give them shipping options. Some customers want their products immediately; others are happy to wait. Finally, provide your customers with shipping tracking information to make them feel comfortable with the final step of the transaction.
Building a flexible e-commerce platform is one of the most important but also one of the most overlooked aspects of building an e-commerce site. The ability to be flexible is what gives you room to grow as a business. Mad Guns Digital will give you the solution your business needs today. When your web traffic and e-commerce sales are double what they are now, we’ll have a solution to meet your needs. And when it’s 20 times that.
Technical Details for E-Commerce Websites
Your new site will have easy access to background editing of page titles, meta descriptions, alt tags and everything else you need to rank well for relevant keywords in search engines. A sitemap.xml file makes it easy for search engines to crawl your site; a robots.txt file tells Google not to index hidden, administrative areas of the site. Schema markup and other product page enhancements make your products available to online shoppers, giving you the power you need to update and change everything quickly and accurately.
Mad Guns Digital will help you ensure that your hosting plan can handle the traffic you get now and the traffic you will get tomorrow. Your plan should scale as your business grows; it shouldn't give the user any leverage that could cause them to cancel an order and go elsewhere. We will help you find the data hosting plan that is right for your traffic and e-commerce needs. We will also make sure you have the hosting plan that will allow your business to grow.
The products and systems we use every day are all carefully designed for a purpose. Websites are no exception to this rule! Our designers and developers create websites that are practical and easy for all users. This is especially important when creating an e-commerce site. From the homepage to the checkout, we guide your customers to a pleasant user experience.
What You Need to Know to Create a Successful E-Commerce Site
LET EVERY PAGE HAVE A GOAL
Each page must be custom-built to respond to specific customer actions. Mapping these goals to actions is done during the website planning process before a single design step is taken.
It is easier to retain a customer than to acquire a new one. Making a new sale again is more valuable than making that first sale. Sure, you will expect your customers to “shop around” and compare prices on your competitors’ websites. But if you bring them back to your online store with effective emails, enticing offers and focused retargeting campaigns, you will develop relationships, build loyalty and inspire new customers to become ambassadors of your brand.
KEEP DESIGN SIMPLE
Build an organized site that gives visitors a clear sense of navigation and how to take the next step in the shopping process. Don’t overwhelm the user with too much information. Product pages should have a main image, title, description, price and “recommended similar products”. Anything more is too much.
Quality E-Commerce Website Design is the Key to Conversion
A professionally designed and developed e-commerce web design is the most critical element and key factor for your online success. You need to remove the wow factor from your site to keep customers engaged. This is how sales are made. The design and development of your company’s e-commerce site should be well organized, easy to navigate and function properly. Mad Guns Digital develops e-commerce Websites with a proven track record of launching successful online businesses.