Why UX Makes Your Website Stand Out or Invisible
Non-obvious Navigation Tips
Navigation issues alone can affect the time spent on your website. If your website’s navigation is confusing with tedious processes that lead to different pages, you won’t be able to retain your customers who visit your website. Even if you offer a great product or service, you can’t convert it into a sale if your visitor doesn’t understand how to take advantage of it.
Complicated User Interface
Website visitors shouldn’t have to read a user manual to navigate your site. Complex UI is one of the biggest barriers to user experience. Some of the most important things that can improve the UI are discoverability, affordability, efficiency and predictability.
Non-Responsive User Interface
Another problem with the user interface is that it is not responsive. An effective UI is one that provides consistent feedback that shows the results of user requests on all devices. A delay of a few seconds can result in your visitors leaving your website immediately, especially if they don’t have a good reason to stay on the page you want.
Slow Loading Times
Your potential customers will not wait in line for your website to open. According to statistics, 47% of website visitors expect a site to load within 2 seconds. If the site doesn’t load within 3 seconds, 40% of visitors leave. The remaining 53% wait 3 seconds and leave if it doesn’t load. These figures are much higher for mobile users.
Difficult to Understand Calls to Action (CTA)
Don’t confuse visitors with calls-to-action that convey the message vaguely. Like navigation and interface tips, your calls-to-action should tell your visitors that this is where they should click. If you don’t have a clear message in this way, you can’t expect your visitors to take the desired action.
Error 404 is one of the most common errors of websites. It is caused by a broken link or a page that does not redirect properly. This error, combined with a 504 (gateway timeout) error, will be an unpleasant experience for your visitors.