So, how do you know if the time is right for a website redesign?
Do you need to add a new website functionality or is your website infrastructure no longer working as it should?
Design trends come and go. If your website has been live for a long time, many of the design elements may look dated and visitors to your site may get the impression that the information on your website is out of date.
Menu and Hierarchy Structure
It may not be obvious at first glance, but your website’s menu structure and hierarchy may be preventing your visitors from accessing the information they want or performing the tasks that lead to a sale.
It is unacceptable to have outdated content on the websites of corporate companies. Outdated content, especially related to products and services, can be detrimental to your efforts to become the industry leader.
Brand Image Renewal
Keeping up with the competition requires a lot of effort. However, it will not be enough for a company to renew its brand image and redesign its website to reflect the changes in its corporate identity.